Trial postponed for fitness influencer accused of scamming thousands of customers

The trial of a Texas health influencer accused of scamming thousands of prospects and misleading those with taking in conditions has been postponed.

The trial was supposed to commence this week, but Dallas courtroom officials explained to ABC Information they experienced not attained the circumstance on the docket and weren’t guaranteed when they would get to it. A new day has not been introduced.

Brittany Dawn Davis, far better known as Brittany Dawn, was sued by the state Legal professional General’s Place of work in February 2022, accused of misleading organization practices by not offering personalised conditioning and nourishment strategies.

According to the lawsuit, Davis billed clients $92 to $300 for her allegedly tailored ideas and then failed to join with them for their one-on-just one coaching and check out-ins, as promised.

Davis began her profession in 2014 when she established the enterprise Brittany Dawn Exercise and immediately attained traction, the lawsuit mentioned. She at this time offers 1.3 million followers on TikTok and about 467,000 on Instagram.

The lawsuit alleges that depending on the program a purchaser procured, they could get daily or weekly training by e-mail and just one-on-one particular individualized coaching.

“Nevertheless, the on the net nutrition and physical fitness strategies delivered to individuals were being not individualized,” the lawsuit states.

PHOTO: Brittany Dawn Davis in a profile photo from her social media account.

Brittany Dawn Davis in a profile image from her social media account.


Neither Davis not her attorney returned ABC News’ ask for for remark.

Even so, in courtroom filings, Davis explained she denies “commonly each allegation” made by the Texas Legal professional General’s Place of work.

In accordance to the lawsuit, 1 buyer only gained a solitary electronic mail from Davis with no changes made to her approach. Yet another consumer allegedly stopped getting interaction from Davis right after two months.

Other customers been given no responses or, if they did, they had been generic, which includes phrases like “Which is MY Female! You are killing it!” or “You’ve acquired this babe!” according to the lawsuit.

In addition to Davis’ alleged failure to supply coaching and check out-ins, the lawsuit also states that she and her company “mainly dismissed client issues.”

When grievances were being tackled, only partial refunds had been presented, according to the lawsuit.

A 2019 report from “Very good Morning The usa” found that consumers been given wherever from $50 refunds to whole refunds if they signed an NDA.

Kenzie Andino told community ABC affiliate WFAA that she compensated $300 for a single of Davis’ designs in 2017 but suggests she immediately uncovered she was not finding what she was promised.

“I realized what custom made meant and that was not at all what I been given,” she explained. “In simple fact, the to start with document I acquired didn’t even have the suitable name on it. It was someone else’s title.”

Andino’s personalized prepare was a diet regime that had her having just 900 energy a working day. She explained to WFAA she sent Davis a extended message addressing her problems with her feeding on program.

“I created positive to enable her know that I was involved,” she advised WFAA. “My reaction that I bought in just — no lie — 45 seconds of sending it was ‘nice perform babe’ and soon after that, I explained to her that I was done.”

The lawsuit also accuses Davis of misleading consumers with ingesting issues.

Davis posted video clips on YouTube claiming she overcame her feeding on ailment with nutritious ingesting and workout, in accordance to the lawsuit.

Though Davis statements she never ever accepted buyers with ingesting issues, at the very least 14 allege asking for refunds and particularly point out ailments, the lawsuit states.

One customer documented struggling from a restrictive having problem and that she was hunting to maximize her calorie intake only to acquire an ingesting plan that was “noticeably lessen than what the consumer, who required to acquire pounds, experienced claimed,” according to the lawsuit.

Just after grievances of Davis’ business enterprise tactics started out circulating on social media in 2019, Davis posted a online video to YouTube apologizing, but the video clip was “promptly” taken down, according to the lawsuit.

Davis appeared on “Superior Morning America” in 2019 to deal with the criticism.

“I have these types of a coronary heart for what I do and staying in this industry,” Davis explained. “I jumped into an market that experienced no instruction handbook. I am basically likely by means of uncharted territory and I am doing the greatest that I can to the best of my capacity.”

She ongoing, “I am employing this is a device to learn and to develop as a specialist and to go forward.”

The point out is seeking damages concerning $250,000 and much more than $1 million to include civil penalties, attorneys’ service fees and other expenditures.

The Texas Attorney General’s Place of work did not quickly return ABC News’ ask for for comment.

ABC News’ Jennifer Watts contributed to this report.