How technology is helping (re)shape the fitness industry

When Usha Ayyagari, a 25-12 months-old management college student, enrolled herself in yoga lessons in January 2020, little did she know that a thing referred to as ‘Covid-19’ was lurking close by, all set to derail her options. Soon, the pandemic struck and Ayyagari was amid the millions who received restricted to the confines of their houses throughout the globe. But that did not deter her solve to perform on her wellbeing, and fortunately for her, her yoga classes went on the web. “The pandemic also made me much more exercise mindful and I shed about 7-8 kg by getting regular with my courses, offering up junk food items, and only eating property-cooked foodstuff created by my mum,” she instructed

In the same way, Purnima Jha, 26, started off her conditioning journey in 2019 soon after getting fat and sensation harmful. Significantly like Ayyagari, she much too turned to on the web education and hired a personalized coach amid the pandemic. “Slightly cautious of my form and posture, I started off doing work out with a particular coach on line so that there would be anyone to proper my form, if needed. On the net conditioning classes really turned out to be very hassle-free, and productive,” she advised

But, it’s not just Ayyagari and Jha the COVID-19 pandemic presented a technological thrust to the physical fitness market as persons started out realising the value of being balanced, and amid curtailed motion, looked for methods to retain up with their physical fitness although practising social distancing.

“The development and capitalisation of the health technological innovation sector can be traced to numerous things: the onset of the pandemic, which emphasised the relevance of remaining fit fast technological developments like smartwatch wearables and applications which designed it less difficult for men and women to track their development as properly as heightened recognition and know-how of practices that can exacerbate our health and fitness for the even worse. People today who regarded overall health as ‘curative’ (something you perform on curing all through occasions of a condition) began looking at it ‘preventive’,” said Santhosh Kumar, Head of Product or service and Digital Company, CureFit, a Bengaluru-primarily based health and fitness-tech get started-up.

Agreed Jitendra Chouksey, founder of FITTR, an on the internet health startup primarily based in Pune, and said that the pandemic has introduced about a “shift in attitudes in the direction of conditioning and wellness”, with extra people today recognising the “importance of preserving a wholesome lifestyle”. “This is possible to continue to drive demand from customers for fitness lessons and consultations, both on the internet and in-individual, in the coming several years,” he included.

Fitness technology sector is booming world-wide. Health and fitness know-how sector is booming globally. (Pic resource: Freepik)

All this culminated in the growth in the exercise technologies sector worldwide, a domain that involves wearable technological innovation, virtual exercise technologies, physical fitness applications that are computer software, AI, and equipment mastering-driven innovations. In truth, now even traditional fitness center trainers and nutritionists have embraced these know-how and are furnishing online consultations and support.

“Technology has revolutionised the exercise marketplace in numerous ways by supplying impressive techniques for men and women to training, keep track of their progress, and remain inspired. By means of facts analytics and device learning algorithms, technology can offer personalised tips based on an individual’s exercise ambitions, preferences, and action amounts. Attributes this kind of as AI coaching, virtual coaching, wearable units, and uncomplicated tracking modes deliver comprehensive physical fitness remedies for people,” explained Akshay Verma, co-founder FITPASS, India’s most significant community of gyms and health and fitness studio aggregator.

According to the Statista report, the earnings in the Electronic Health and Effectively-Remaining section is projected to attain US$10.12 billion by 2023, with an annual advancement level (CAGR 2023-2027) of 21.59{d589daddaa72454dba3eae1d85571f5c49413c31a8b21559e51d970df050cb0e}. This projected progress is predicted to consequence in a sector quantity of US$22.12 billion by 2027. Similarly a report by Grand Watch Investigation values the world wide conditioning tracker market place dimension to be valued at USD 138.7 billion by 2028 and is envisioned to improve at a compound yearly expansion level (CAGR) of 18.9{d589daddaa72454dba3eae1d85571f5c49413c31a8b21559e51d970df050cb0e} in the course of the forecast time period.

How COVID-19 propelled fit tech expansion

“Our application saw an exponential rise with 6 instances the customers during the pandemic as people started out flocking to the platform for digital conditioning methods each individual working day,” shared Kumar.

Adding, Chouksey stated that the pandemic accelerated the adoption of virtual physical fitness systems with no selection of traveling to actual physical fitness centers and fitness centres all through the COVID lockdown. “Virtual physical fitness systems are predicted to keep on to be in demand from customers even just after the pandemic subsides,” he included, even more mentioning that the pandemic has had a profound effect on the in good shape-tech marketplace by introducing men and women and seeing them undertake engineering-based platforms to meet their health and fitness necessities.

The fit tech companies registered a rise in demand during the COVID pandemic. The healthy-tech businesses registered a increase in demand from customers for the duration of the COVID pandemic. (Pic source: Freepik)

But, has there been a dip in the in good shape tech marketplace, submit-COVID scenario?

The COVID-19 lockdown presented an impetus for the adoption of physical fitness technologies, having said that, after the constraints were lifted, persons went back again to physical health centres and gyms but this in no way meant a recession in the in good shape tech. “There was a temporal spike in adoption of health and fitness items and expert services which has considering the fact that then stabilised. The absolute advancement in quantities is identical to what we would have obtained if there was no lockdown,” reported Aanan Khurma, co-Founder, Wellversed, an aggregator of Wellness manufacturers.

Vishal Gondal, Founder and CEO of GOQii, an Indian exercise engineering corporation, claimed, “We did not see a decline in our consumer base right after COVID-19 limitations had been eased we have a potent consumer foundation with a concentration on holistic wellbeing. Those who choose dwelling exercises or on the net fitness classes proceed to interact in these actions. Only people today who like sophisticated exercises may select to go to fitness centers, but this did not impact our person base”.

With a plethora of online free fitness apps, videos and social media pages from tips with experts is making fitness accessible to common people. With a plethora of on line cost-free health and fitness apps, films and social media webpages from ideas with authorities is creating exercise obtainable to widespread individuals. (Pic supply: Freepik)

Ayyagari, who would preferably desire offline lessons, is even so continuing to acquire online fitness classes. “I’m nonetheless getting on the internet courses. Offline lessons are usually improved but with my present chaotic agenda, and for the existing technology in general, on the internet lessons are the go-to alternative,” she stated, introducing that health applications have designed operating out accessible “from any where and everywhere”.

What is the potential of bodily fitness centers and conditioning centres?

Anyone in the healthy tech field unanimously agreed that the potential of the conditioning industry entails the adoption of technological innovation, yet at the similar time, actual physical fitness centers, trainers and own nutritionists will generally be needed. “Fit-tech has turn into progressively common and is predicted to continue to be a distinguished aspect of the exercise marketplace, complementing common fitness centers, exercise centres, and dietary consultations,” asserted Verma.

By leveraging technological innovation, suit-tech allows folks to “monitor and keep track of their fitness objectives, acquire personalised exercise routine and nutrition options, and access digital support and motivation from everywhere, at any time,” he included.

Even so, he was quick to insert that although fit-tech provides ease and accessibility, it should really not be considered as a alternative for traditional fitness possibilities. “Rather, it must be employed in conjunction with them to generate a in depth technique to well being and wellness,” he informed

Concurring, Kumar pressured that while in shape tech gave men and women alternate possibilities to be lively and wholesome through the pandemic and other limits, it is hugely improbable that in good shape tech will entirely change gyms and yoga studios. “Gyms give very experienced trainers who present steerage, corrections, and suggestions personalized to an individual’s requirements and plans. This is especially essential when individuals have just started out their physical fitness journey and need to have constant advice. Far more than the intensity, it is very important that rookies aim on their type and nutrition,” he discussed.

How health and fitness center trainers and nutritionists have embraced the new pattern

Rather of resisting know-how, numerous physical fitness coaches, nutritionists and some others are leveraging know-how as a system to widen their reach and exercise. Very similar is the tale of Fitelo, launched by buddies — Mehakdeep Singh, popularly acknowledged as Mac Singh, and Sahil Bansal. While Bansal brings technical experience, Singh has an MSc in fitness and diet and is also a physical fitness influencer. In accordance to Mckinsey’s report However sensation very good: The US wellness marketplace proceeds to growth, influencers and famous people keep on to increase in relevance for brand name discovery.

“Fitelo leverages technological innovation to assist shoppers achieve their conditioning objectives. Ideal from details assortment, evaluation of the overall body nutrition status, generating life-style profiles and suggesting customised options, monitoring and checking progress and behavior making interventions, technological know-how is at the centre of every little thing we do,” shared Singh. Nonetheless, “A own mentor is also assigned to just about every client of Fitelo”.


Commenting on the online vs offline mode of finding conditioning teaching, Singh mentioned, “This at-home development is below to continue to be. As the pandemic settles down, people would also want to go outside to their usual routines. As these, both the products will co-exist”. He concluded by expressing that a traditional health qualified will have to evolve and “adopt these technologies to endure in the future”.

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